The annual conference and trade fair of the European bottled water and cooler association was this year held in Krakow, Poland (24-26 Oct.), and can be considered to have been a fantastic event!
In of Europe’s most modern, purpose built conference centres, hundreds of industry representatives met with suppliers, bottlers, distributors and entrepreneurs maintaining existing relationships or forging new ones.
This years agenda included unique planttours to Getfresh, one of the largest bottlers in Europe, and PC-bottle producer Greiff, who gave us an insight look in their blow molding facility.
The conference was opened with the latest industry insights and market developments by Zenith, and was followed by interesting workshops on marketing strategies, business development and water consumption trends, presented by keynote industry speakers.
On the trade fair visitors were welcomed with innovative technologies from global suppliers of all relevant goods and services in the industry, and given a chance to meet and negotiate on price and products.
Highlight of the event certainly was the well attended Aqua Awards gala diner, held in the old Krakow metro station. Fantastic food and drinks and award winning marketing campaigns gave great content to the event, where the visitors danced till deep in the night.
The SWCA was present and held informal meetings with its members, government officials and sister associations from neighbouring countries.